Social Media

In the process of operating social media accounts, I've run many campaigns and designed a lot of imaging. Here are a few of my favorite pieces.

View this image on Facebook  here

View this image on Facebook here


For three years I schedule five "Thought of the Day" images for NewReleaseToday per week. In 2017 I began splitting this between quotes, lyrics, and Bible verses, with a visually related but distinct template for each category. This easily sharable content was often shared hundreds of times for many thousands of impressions. You can see some of these images by clicking the button below. 

Custom Social Media Campaigns

View this on Facebook  here . View it on Twitter  here .

View this on Facebook here. View it on Twitter here.

In my role with, I frequently designed imaging (to supplement video and text posts) in support of specific album releases. I would echo the style of the album's artwork to create a series of posts, accompanied by shortlinks. Sometimes this also involved contests; the images below were part of a contest I ran on Twitter and Facebook in 2017 for Matthew West's album All In. I also utilized Facebook, Twitter, and Instagram analytics tools to report back to partners on campaign performance.


Multi Page Management

See this on Facebook  here .

See this on Facebook here.

As an intern for Centricity Music, I helped develop content and keep event information current for their roster of artists. This included using Hootsuite to manage multiple accounts at a time and schedule content. I created lyric images suitable to individual artists and their style for use on social media, promoted events, and responded to follower questions on the label's primary accounts.

Here are some of the social media pages I've managed over the years.


The largest Christian music website in the world
Admin from 2013 - June 2018

Mary Nikkel Photography

Personal photography business
Admin from 2010 - present

Rock On Purpose

My recently established rock blog

Centricity Music

Christian music record label
Admin in 2013